So you’ve written a book, and gotten someone to publish it, you’re done, right?
It turns out that, though it depends on the professional incentives around your particular situation, in general, no, you’re not nearly done. You have just started a new chapter. Even without the book/chapter pun.
A friend of mine requested a post on book marketing, and that seemed like a good idea, since knowing how to publish a book and knowing how to promote one are two different arts.
Most (not all, but most) academic books are generally only marginally profitable – think, date night, once a year. If you’re lucky, date weekend, once a year.
Promoting you book is not about making money, though that might be a nice side effect. It is about getting people to buy your book, to read you book, to assign you book, and to cite your book.
Why? Well, I’m presuming the why matches why you published the book in the first place – that you have some professional incentives to construct a CV, develop a professional reputation, make your name, have the opportunity to publish more books, make it easier to publish a second book, etc.
The harder question is how to promote your book. You want to make sure that people notice your book without over-saturating the market or annoying people. Below the fold are some tips. Continue reading